Why You Shouldn’t Use Facebook as Your Website

Recently I heard about a hot new restaurant in Calgary. I wanted to learn more about it, read their menu, and possibly book a reservation online. Typing the restaurant name into Google I was bombarded with their Google Places, Yelp and Urban Spoon profiles, but couldn’t seem to find an actual website anywhere. I kept searching, and a few pages into the search I finally found their website. I clicked on the link excited to find what I was looking for. And then the unfortunate happened: I was redirected to a Facebook page.

What’s wrong with using a Facebook page as your website? Well to start, it doesn’t have the information I’m looking for. I want to know what the restaurant is like inside. I want to read their menu. I want to know how to make reservations. I want to get the feeling of the restaurant’s atmosphere through the design of their website. But I can’t do all this on Facebook. And the worst part of it all? Using Facebook alone can make it nearly impossible to find your company in Google.

If you’re thinking about skipping the process of building a website and moving entirely to Facebook, think again. People want to find your company online, and they want to learn more about you. But moving to a Facebook only solution might prevent that. Instead, use Facebook as an extension of your online presence – use it as a place to interact and engage with the people who like your company, and offer special promotions to your Facebook followers.